MCDONALD ’ S
deliver a great customer experience . That ’ s what ’ s more important .”
It ’ s all well and good striving to deliver the best possible restaurant experience , with innovative technology supporting it , but this cannot be achieved without high quality staff that understand this changing landscape .
McDonald ’ s spends a significant amount of time investing in training and educational programmes to better enable its staff to understand and be able to utilise the new technology . As Westling himself admits , working in restaurants now is so much more than simply “ greeting the guests ”. “ It ’ s continuous work and we spend a lot of time on training ,” he says . “ We are working with and educating all levels of staff to increase the knowledge and understanding of technology . We ’ re working in many different areas to increase the knowledge and understanding of how the experience is changing .” Technology is a continuously evolving beast . The technology and the IT infrastructure that McDonald ’ s has already implemented today could be obsolete , or at the very least
274 May 2018