EUROPE
Anders Westling
IT Director and CIO
Anders Westling has many years of experience in senior positions in internationally operating Retail and FMCG organizations . Westling has also worked as a Management consultant for larger organisations to implement service management , deal with “ emergency projects ” and to carry out major organisational re-structuring , digital initiatives and change management .
lagging behind the market demand in as little as six or twelve months ’ time .
Westling points to the importance of having that roadmap and close collaboration with the restaurants , business functions as well as those critical partners as key to remaining ahead of the curve . With more opportunities to be more digitally enabled , Westling believes that the key thing to understand is to be exactly where the guests are and not to be where McDonald ’ s feels it ‘ should ’ be .
“ We have self-service order kiosks , we have mobile apps , we are now implementing table service and home delivery ,” he says . But Westling concedes that the most important component , is focusing on the guests restaurant experience and how technology can better enable that .
“ We need to improve and free up more time for our employees though digitalisation to allow them to spend more time with our guests ,” he says .
“ I think that ’ s crucial and it helps us improve the way we listen to our guests . That will define our future and exactly how we continue to implement technology into our restaurant operations .”
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