MIDDLE EAST of course , increases efficiency ,” he says . “ This is also applicable to our other systems such as ERP .”
The power of data Today , data is often described as the ‘ new oil ’ – valuable to have , even more so if it ’ s refined and used efficiently .
UAB recognises the importance of data and is fully committed to utilise data & analytics to drive business growth . “ Today , data science is what everyone ’ s talking about by far ,” Abusalameh adds . “ Data hasn ’ t become valuable overnight , it ’ s always been important but what has significantly changed is the computing power , data storage capability & the means of organising it .
“ That ’ s why I always encourage the bank ’ s head of digital and head of data to work closely together more than ever before . With changing times , our impetus is more towards using statistics and data science to help the bank leverage the power of predictive analytics in real time .”
In this way , data ensures that continuous improvement is at the cornerstone of UAB ’ s strategy .
“ We want to be recognised as a bank to stand by , a bank which puts the customer first ”
IZZIDIN ABUSALAMEH
Chief Operating Officer
The company ’ s commitment towards being a data driven bank can also be evidenced by the confidence placed in it by Informatica ( a leading data management platform ) through an award for innovative usage of its data management platform and products last year .
In-depth understanding Yet , with ever-more data , this is not only driving efficiency and operational excellence internally , it is also transforming the customer ’ s experience .
“ In every bank today , data helps companies gain a 360-degree view of their customers but if you gain even more data , you will be able to predict their behaviour , improve your service ,
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