UNITED ARAB BANK
and provide a 3D view of your customers whereby you understand them a bit deeper ,” Abusalameh explains .
“ This can make much a difference if you can then reach out to a customer .
The company ’ s digital transformation has been a huge task but it hasn ’ t gone unnoticed by the international tech community , apparent as the bank collected the Genesys Award for Best Use of Technology in the Banking sector last year .
A mindset shift Referring to the biggest challenge for the bank , Abusalameh said that the mindset shift that took place to bring digital transformation was a daunting task , but it was successfully implemented by the management .
“ For any transformation journey , changing the mindset of the company is usually one of the top challenges ,” he says . “ It basically requires openmindedness and commitment
352 May 2018