MIDDLE EAST

A record-breaking 15.8mn people visited the dynamic city of Dubai last year , but the hotel ’ s VP of IT Anthony Lynsdale believes that the five-star property is quickly becoming a destination in itself . “ A lot of people want to come here because they ’ re looking for a once-in-a-lifetime-style experience . They want to take away a memory ,” Lynsdale muses . “ Many of our guests choose to book Atlantis because it ’ s a destination in itself ; it ’ s a landmark property for Dubai .

“ There ’ s lots of competition and there are lots of great hotels in the city ,” he continues . “ So how do we differentiate ourselves ? Our motto is to blow away the customer with amazing experiences – that ’ s what we live by and that ’ s what makes us unique .”

Located on the Palm Jumeirah , one of the world ’ s most iconic holiday destinations , and nestled within 42 acres of lush greenery , the hotel overlooks the sparkling coastline of the Arabian Gulf and offers 1,539 rooms , 23 restaurants , cafes and lounges , a luxurious spa , immersive aquarium , and an awardwinning waterpark for its guests .

But with such a mammoth operation , how does Atlantis , The Palm ensure guests receive its acclaimed five-star standard treatment time and time again ?

For Lynsdale , the answer is simple . Not only does the hotel consistently go the extra mile for its guests , it is also tapping into cutting-edge technologies to ensure that the resort is well-equipped for the digital age .

Practical , pragmatic IT Digital transformation and disruption are just some of the many buzzwords that have saturated the tech sphere in recent years .

For Lynsdale , the hotel ’ s digital strategy is not about following trends , it ’ s about taking pragmatic , practical steps to support the business

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