ATLANTIS , THE PALM
with the very best infrastructure , to help achieve its goals .
“ Our digital strategy really revolves around partnering with the business and stakeholders , identifying what their pain points are , and prioritising where we can gain efficiencies ,” Lynsdale explains .
“ We really want to make sure that we ’ re fully utilising the systems that we have today . In IT , there ’ s often a tendency to shop around and buy systems , instead of fully optimising the systems already in place . Are we getting the very best from the current vendor , from the system ? There ’ s definitely an aspect of making sure that the systems we have today are reaching their full potential and driving efficiencies .
“ It ’ s also about making sure that our systems are future-proof and scalable to support our other property currently under construction , The Royal Atlantis Resort and Residencies ,” he adds .
Connecting IT and marketing In our ever-connected world , where