MIDDLE EAST devices are endlessly at our fingertips , technology and marketing have become increasingly entwined .

The importance of this connection is something which Atlantis , The Palm doesn ’ t underestimate , and Lynsdale has therefore made significant efforts to elevate the business ’ marketing division to bring it to new heights .

“ Understanding the nature of the hotel business is key – with such a large resort , if you don ’ t get the marketing right , whether it ’ s digital or physical , you will miss opportunities to engage with guests ,” Lynsdale comments .

“ Nowadays , everything is at our fingertips . We ’ re using mobile apps . We ’ re using websites . We have access to a lot of information .

“ We have certain traditional IT systems that need to be maintained , but I think where the real business transformation will come is our strong focus on digital marketing ,” he continues . “ That ’ s something I ’ m conscious of and the key reason I ’ ve built a strong relationship with our marketing and sales divisions ,” concludes Lynsdale .

Information at your fingertips None of Atlantis , The Palm ’ s