Tony Brookes Founder
Tim Ogle Commercial
Director
“ You shouldn ’ t have to be a massive technology department in order to implement a platform like this ”
– Tony Brookes , founder , didici
have to be a massive technology department in order to implement a platform like this ,” he concludes .
Brookes ’ right-hand man is the company ’ s Commercial Director , Tim Ogle . “ In 2003 , I founded one of the world ’ s first web-based consumer experience platforms , Retail Eyes ,” he says , explaining his fascination with how digitisation can improve the consumer journey . “ We focused on
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