Analysis for all
DIGITAL DISRUPTION
utilising technology to quickly and accurately collect customer feedback and turn that into simplified insights that enabled brands and retailers to improve their service delivery , customer experience and ultimately , profitability .” It ’ s precisely these tangible benefits that Ogle wishes to bring to businesses with didici , which he joined following 15 years working on technology-enabled solutions for retailers and brands .
Analysis for all
Didici hopes to make this easy , by enabling clients to pull together and interpret numerous channels of data , explains Brookes , who felt the existing platforms were “ getting lost in the means rather than the end . It became all about the process of pulling data together , not the decision and the business that you ’ re driving .” That ’ s where didici flips the concept on its head – though there ’ s a lot of analytics going on below the surface , the platform is primarily for operational managers and those within the day-to-day functions of a business along with those requiring a clear picture of the business position , as opposed to IT gurus , as they are the ones who will actually be utilising this data to monitor , predict
44 May 2018