– they are moving toward ‘ mobile only ’,” she explains . “ We really feel that for many , mobile is an easier way to communicate , and I think it ’ s a great way to further build that relationship . Certainly , conversations , texting and different kinds of personal connections via mobile are a great way to reach the millennial generation and others .”
Affinity Plus ’ new digital tools have effectively showcased the credit union ’ s desire to cater to the evolving needs of its members , as well as for further self-service options and a better overall digital experience . In April 2018 , the credit union debuted its new mobile banking app and online banking platform . Noting that the organization has been highly responsive in enhancing member experiences through mobile , Larson outlines that 59 % of members are now utilizing Affinity Plus ’ mobile and online
EXECUTIVE PROFILE
Dave Larson , President / Chief Executive Officer Dave Larson is President / CEO of Affinity Plus , a position he has held since 2013 . Prior to this , Larson served as Senior Vice President of Affinity Plus for nine years . As CEO , Larson led the effort to strengthen and rebuild the credit union . The success and organizational culture built at Affinity Plus led to his 2018 recognition by the Star Tribune as ‘ Top CEO ’ among large companies , and he was also named to Minnesota 500 ’ s list of ‘ Most Powerful Business Leaders in Minnesota ’. Under his leadership , Affinity Plus was named a ‘ Top 150 Workplace ’ and designated ‘ Best Credit Union in Minnesota ’ by Forbes . Larson has a genuine care for the employees , the credit union ’ s members , and the communities that Affinity Plus serves . He is the Board Chair of the Minnesota Credit Union Foundation and serves on the Board of Directors for Special Olympics Minnesota .
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