AFFINITY PLUS FEDERAL CREDIT UNION
112 which would have impacted the quality of experience for our members , so we made the decision to push the launch back a couple of months . In reality , we could have launched our new mobile app on schedule as planned , but we didn ’ t think it was the right thing to do , and we had the full support of the Board in this decision ,” Larson says . “ We went to the employee base and told them that we were going to hold off because we didn ’ t feel that it was what the members would want for their experience . I believe that sharing the challenges that you face is just as important as talking about the successes . Employees know that we , as an organization , have challenges – just like they do themselves .”
Placing members at the heart of its services , Laufers stresses that millennials have acutely disrupted traditional communication methods , leading Affinity Plus to place further investment in providing intuitive , digitally-led solutions . “ What we ’ re finding in our research is that a lot of millennials are not just ‘ mobile first ’
MAY 2019