— Dave Mooney ,

CEO , Alliant Credit Union

131 Along with building a strong lending business , Mooney says the other big change for Alliant centers around access and the emergence of digital banking channels . “ We have invested heavily in both infrastructure and our online and mobile banking services ,” Mooney says . “ Members can do virtually anything they need to do with us through digital channels , and the overwhelming majority of our member interactions are done through online and mobile banking , through self-service . Over 90 % of our new business is originated online .”

The CEO points to the changing dynamics of banking . Previously , branch location was the dominating factor in consumers ’ selection of an institution , and the industry ’ s primary focus was on branches . When the system relied on the exchange of physical documents , Mooney says , banks relied on having a branch in the market because without one , “ you were irrelevant .”

“ In that environment , product , price and promotion were generic because there was no advantage to be had since choice was all about location .

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