ALLIANT CREDIT UNION
132
EXECUTIVE PROFILE
Michelle Spellerberg , Vice President Digital Strategy and Innovative Growth As Alliant ’ s head of marketing , digital banking channels and relationship management , Michelle Spellerberg is the driving force behind Alliant ’ s digital banking evolution . She is responsible for Alliant ’ s datadriven digital marketing efforts and led the charge behind Alliant ’ s new mobile banking app and online banking enhancements . She strongly believes that the consumer experience can be improved via smart yet simple technology . Prior to joining Alliant , Michelle helped companies embrace emerging media and technology to improve customer acquisition , product penetration , sales enablement and overall customer satisfaction .
MAY 2019