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“ One is for what we call our deposit product opening system . We already have our system in place for opening loans , so this system centers around our savings accounts , checking accounts , certificates and individual retirement accounts ( IRAs ). The system will ensure product openings are as easy and efficient as loan openings , both for our members and our employees ,” Spellerberg says . “ We also are in the middle of redesigning our online banking platform , with the goal of not only modernizing the look but , more importantly , simplifying the experience .”

Alliant experienced 14 % growth in membership last year and will continue to expand as part of its digital transformation journey . “ We know that these new members have higher expectations when it comes to digital ,” Spellerberg says . “ We want people to come in and be excited about using the technology , excited about our rates , and excited about the security that we offer . We want to delight our customers on a daily basis .”

Fully embracing technology is key to Alliant ’ s continued growth strategy , Mooney says . “ We ’ ve invested fairly

heavily in marketing automation , to be able to utilize data effectively and apply it in terms of smart communications with members and prospects . We have not begun , in any significant way , working with artificial intelligence and machine learning , but we will be doing more of that in the future .”

Another area Alliant is emphasizing in order to build long-term capability is technical ecosystem integration . “ The technical ecosystem is ever-expanding , with more and more applications and interfaces . Managing that

MAY 2019