BIRCHSTREET SYSTEMS

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A specific example of how BirchStreet is better serving its existing customer base , while also aggressively expanding into new markets , is the adoption of innovative new products that greatly enhance the efficiency of its customers ’ operations . According to Markle , from its earliest days BirchStreet ’ s focus on the P2P function within the hospitality industry has defined the development of its software platform . “ We recognized early on that the large ERP software companies are excellent at meeting generic enterprise management software system needs . But with its emphasis on food & beverage and other items consumed in delivering its ‘ product ’, or what we call ‘ direct goods ’, hospitality has very specific needs that were not being met . There are numerous “ pain points ” in the P2P process that are specific to hospitality and BirchStreet is uniquely positioned to address those needs . We integrate with all the major ERP systems thereby completing the full ERP functionality required by our large enterprise customers ”.

“ Two years ago , we acquired AccuBar , a best-in-class , specialist

MAY 2019