THE POST-SMARTPHONE ERA : WHAT ’ S NEXT ?
DIGITAL STRATEGY
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THE POST-SMARTPHONE ERA : WHAT ’ S NEXT ?
Today , our smartphones have become engrained in our day-to-day lives . We not only use them as phones and cameras but , with the emergence of cutting-edge apps , we ’ re now able to read the news , learn a new language , shop online and more , all at the touch of a button . Petty says that this has been a defining period for the smartphone market but that 5G will offer new capabilities that will take this a step further . Ushering in the socalled ‘ post-smartphone era ’, Vodafone is examining new technologies that may use a smartphone as a connection point or hub .
“ Ten years ago , the market was really defined by the emergence of more smartphone apps but I think this will evolve even further . Soon we will be creating the next wave of digital technologies ,” he explains . “ For businesses , having a great smartphone app will be crucial but more importantly in this world will be interaction with watches , wearable devices , augmented reality and these kinds of services – the next wave of innovation .”
MAY 2019