DIGITALLY-SAVVY THINKERS
“ We ’ ve done a lot of work with voice assistance , augmented reality and online gaming , for example — these are really exciting and new service capabilities for Vodafone ,” he adds . “ It ’ s about tapping into new sources and experiences for our customers that will hopefully translate into more customers , more connections and ultimately more revenue .”
DIGITALLY-SAVVY THINKERS
Any technology firm will tell you that it ’ s the skills and expertise of the people that sets them apart and , at Vodafone , the same message rings true . As a result , the company has invested heavily in improving its IT and engineering skills . “ We ’ re relying less on outsourcing and service partners to deliver our services and instead , we ’ re creating a lot of roles surrounding IT , product development , and network development so that we can really create a core technology team for the future .” Sourcing fresh-faced talent from graduate and apprenticeship programmes , Petty says these new hires have “ a great aptitude for technology ” and have “ refreshed the
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