BCA MARKETPLACE
BCA
Marketplace - Seating customers in the driving seat from virtual auctions to online buying
“ When you think about a digital transformation it ' s almost like a snowball rolling down the hill . Once you start , you can ' t stop it halfway down , you have to keep that level of change going .”
ROBERT TEAGLE GROUP CIO , CONSTELLATION AUTOMOTIVE GROUP evolve as the platform continues to mature over time .
Cars under the virtual hammer One online experience which has taken off during the pandemic is BCA ’ s auction platform which pre-COVID did 70 per cent of sales physically .
“ One of the best examples of platform modernisation is our buyer platform that underpins our UK remarketing auction business . When the pandemic began , we obviously had to shift a 100 per cent of those sales digitally as the physical auction centres were closed .
“ What we ' re trying to do is mirror that physical experience from arriving at an auction centre , collecting your catalogue , looking around those vehicles , the process of bidding on a vehicle , paying for a vehicle and to then collecting it . “ Pre-COVID the digital technology we had in place
120 May 2021