BCA MARKETPLACE supported some of these activities , but not all . So we needed to change that to support the post-COVID world and took our cues from other B2C industries and looked at ways of enhancing the user journeys .
“ Although the changes have been brought about by the pandemic it is also partially because of the digital experiences customers receive in retail , travel or healthcare as they are raising the bar .
“ From an auto industry perspective , I think we have to kind of meet the customers as well in that same way . It ’ s important we continue to adapt but we ' re not going to be 100 per cent digital as the physical side is going to continue and dealers will continue to exist .
“ I think people will still want that physical presence , but we have to work out how the digital world can sit side-by-side and then what digital experiences and opportunities exist in the auto world that can enhance the customer experience ,” he said .
This includes the following :
• Improvement of online images of each vehicle
• Making it easier to find vehicles with a better search engine
DID YOU KNOW ...
SUSTAINABLE MOTORING
As we enter the dawn of a new era of motoring with the electric vehicle ( EV ) revolution , BCA is putting sustainability at the top of their agenda . The UK government ’ s pledge to ban the sale of all new non-electric cars , including gasoline , diesel and hybrid vehicles from 2035 , highlights the drive to end the nation ’ s contribution to Climate Change by 2050 . The Road to Zero strategy will see the evolution in all vehicles from using ultra-fast wireless charging to the repurposing of car batteries . With the electrification industry estimated to be worth over £ 6bn ( US $ 7.8bn ) by 2025 , the next decade presents a massive opportunity .“ The future of sustainable motoring is at the top of our mind at present ,” said Robert Teagle , Group CIO of Constellation Automotive Group , BCA owners . “ We ' re already working on servicing the needs of our customers with the right charging infrastructure to support hybrid and electrical vehicles and investigating the use of alternative fuels for larger vehicles in the B2B space . “ There ' s no doubt with the government targets that have been set , alternative fuels will be just one facet of that , as we ’ re also looking at areas such as different ownership models and car sharing . Working with our partners across the automotive space will be front and centre of looking at how the move to sustainable monitoring is going to go and helping our customers make that move ,” he said . technologymagazine . com 121