AI & DATA ANALYTICS
“MANY BUSINESSES MAKE DECISIONS BASED ON GUT INSTINCT BECAUSE THEY DON ’ T HAVE THE EVIDENCE NEEDED TO INFORM SUCH DECISIONS AT THEIR FINGERTIPS ” ZANDRA MOORE CEO , PANINTELLIGENCE
Gut instinct That ’ s a view backed up by Zandra Moore , CEO at Panintelligence . “ A large percentage of businesses make decisions based on gut instinct still , because they don ’ t have the evidence needed to inform such decisions at their fingertips ,” she says . “ By implementing data visualisation the information required to justify such conclusions is now available at our fingertips , in an easy to consume way . Data visualisation allows
97 % Cornell University found graphs were trusted 97 % of the time versus 68 % for words and numbers us to utilise both parts of the brain to make more informed decisions , and not rely too heavily on gut instinct .”
Moore also contends that data visualisation has the potential to break down a traditional “ top-down ” decision-making process . “ By democratising data , and training everyone in a business to interpret complex data sets , you allow a majority to be involved in the decision-making process . Those on the front line will be able to communicate exactly how the impact of decisions will affect them and others , leading to more positive outcomes for everyone with an organisation .”
Democratisation But not everyone agrees with this view . Rebecca Kelly is a technical evangelist at KX . For her , there is a danger that accessibility is
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