AI & DATA ANALYTICS
conflated with democratisation . “ Access without the appropriate tools to read and analyse cannot be called democratisation ,” she says , and notes that many drag-anddrop dataviz UIs are self-curated . That means the role of data scientists , far from being diminished , is perhaps more important than ever .
“ These tools are actually the data scientists ' jet-pack for getting their analyses in front of senior management and should be considered a vital tool in any data scientist ’ s toolkit ,” she says . “ There is a growing understanding that insights garnered from data analysis are only as effective as your ability to communicate them and action change . Self-serve UIs that are in use throughout the organisation are not a threat to the data scientist position – in many cases , the data scientists are the people who created these screens and democratising insights in this way showcases the power and benefits of an effective data science team .”
Magic bullet ? Data visualisation should not be seen as a magic bullet . That ’ s the view of David Lloyd , head of data and insight at Wunderman Thompson UK , who thinks there it is dangerous to put too much faith in numbers that might not tell the whole story . “ Problems lie in how data visualisation is sometimes implemented in businesses ,” he says . “ If done in a siloed organic fashion , it can create headaches as
“ THESE TOOLS ARE ACTUALLY THE DATA SCIENTISTS ' JET-PACK FOR GETTING THEIR ANALYSES IN FRONT OF SENIOR MANAGEMENT ”
REBECCA KELLY TECHNICAL EVANGELIST , KX
132 May 2021