Technology Magazine May 2021 | Page 133

AI & DATA ANALYTICS dashboards sprout up everywhere that give different answers to what are ostensibly the same questions .
“ Businesses can overdo it too – investing millions in a vast array of reports which are underutilised , miss the mark with business users or are inflexible to move at the pace of business . The quality of the visualisation itself can also be a huge problem . Done well it should be representative of the truth , highlight the right story , be visually engaging and easy to understand . Done badly , it can be misleading , impenetrable

13ms

The human brain can process an image in just 13 milliseconds ( source : MIT )
to the user or lack relevance . Data visualisation can be abused in many ways , often to fit an agenda rather than an objective truth ; as the saying goes ‘ if you torture data long enough it will confess to anything ’.”
Getting DV right Lies , damn lies and data . It can ’ t be that bad ? Everyone Technology Magazine spoke to for this piece felt the role of data scientists was at the core of successful data strategies , and data visualisation is a key part of relaying those data to humans . technologymagazine . com 133