Ian Thomas , VP of Data and Analytics , outlines the company ’ s digital transformation story , which is placing data and CX at the core of its roadmap
BETKING
Ian Thomas , VP of Data and Analytics , outlines the company ’ s digital transformation story , which is placing data and CX at the core of its roadmap
Ian Thomas , VP of Data and Analytics
Officially entering the African gaming market in 2018 , BetKing is a company where entertainment and the latest digital technology have been fused with a highly customercentric , data driven approach to produce an exceptional platform with its sights set firmly on the future . Now with operational bases in Nigeria , Kenya , and Ethiopia , BetKing offers its services on a variety of sports , both real and virtual , and continues to explore innovative new methods for achieving one of its primary objectives : bringing fans closer to the sports and games they love .
To find out how one aspect of its digital journey , data , is helping to push the company into exciting new territory , we spoke with Ian Thomas , VP of Data and Analytics .
A graduate of both Oxford and Cambridge Universities , Thomas ’ s formidable career includes 20 years ’ experience working in data and analytics at some of the world ’ s largest tech companies . He joined BetKing in mid-2020 on the promise of a fresh challenge . “ The company attracted me because it provides the opportunity to build a data and analytics function from scratch . BetKing is a very rapidly growing company with a real thirst for data ,” he explains . As a seasoned veteran of the industry , Thomas ’ s experience , particularly as a ‘ DataIQ 100 2020 ’ listed data and analytics leader , has
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