Microsoft Azure lays platform for BetKing ’ s gaming success
Watch : Microsoft and BetKing partnership
Adrian Gatt , Microsoft ’ s iGaming Business Development Manager , and Eva Angelopoulou , Data and AI Specialist , explain how it supports the sport betting site ’ s growth
Microsoft is not simply the supplier of BetKing ’ s tech infrastructure , but also provides guidance and support for important stages of its digital transformation , including migrating to the cloud , and utilising tools and services such as Synapse Analytics , Azure Databricks and Azure Data Factory .
The Microsoft account team ’ s relationship with BetKing and the team behind their platform began in Summer 2019 , while before that time BetKing worked primarily with Microsoft partners , said Adrian Gatt , iGaming Business Development Manager .
Eva Angelopoulou , who is responsible for Azure and its Data and AI technologies , said : “ Initially we migrated the whole infrastructure onto Azure , to ensure agility with minimum maintenance and administration , and they maintained their own on-premise data center as Disaster Recovery site . In the second phase , we moved that over as well .”
Microsoft provided BetKing with technical guidance , governance and best practices , and involved a team of Azure engineers to ensure a smooth transition . “ We have invested a lot of effort in streamlining the support experience and discussed their concerns with regards to regulation and potential hybrid approach to cover data sovereignty needs , as iGaming is a highly regulated industry ,” she added .
Gatt said its primary focus is to support the organisation as it goes through its M & A cycle , and enhance the platform ’ s monitoring . “ We are making sure the customer ’ s Azure platform is more resilient in view of expansion into new markets , helping modernise applications and infrastructure , develop and infuse AI into their platform , and enhance Azure skills of BetKing ’ s technical team through our skilling initiatives ,” he said .
“ BetKing now has a cloud-only Azure set up but this is an ongoing journey , with more cloud services and continuous modernisation of applications and infrastructure .”
Microsoft ensures that all capabilities that can bring value are recommended and adopted . Consultative services are also a part of Microsoft ’ s armoury .
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