BETKING
DATAIQ 100 : TRACKING DATA ’ S MOST INFLUENTIAL PEOPLE
Thomas calls his inclusion on the 2020 edition of the DataIQ
100 list “ a great honour .”
While acknowledging the value he ’ s been able to create for businesses , Thomas still cites the positive impact he ’ s made in the lives of individuals , from customers to team members to stakeholders , as his proudest career achievement .
The biggest challenge in terms of digital transformation , he posits , is not necessarily the acquisition of technology so much as the cultural investment that gives it a foundation .
DID YOU KNOW ...
BetKing ’ s entrepreneurial spirit and collaboration with a strong network of registered agents combined with its large online user base makes for a unique customer landscape . Thomas states that this customer profile has been partially generated by using Google Analytics , an important component of BetKing ’ s digital transformation . “ Our roadmap consists of continuing to build a horizontally scalable platform , both from a technology and from a data perspective . We really need to start expanding that concept to create a more heterogeneous data management environment .” Referring to an automated system that integrates disparate databases into a unified interface , ‘ heterogeneous ’ databases will be important as BetKing seeks to optimise its user experience ( UX ). “ Data
236 May 2021