BETKING
access . Bandwidth is still a major challenge for many of our players , so we have to offer low bandwidth versions of our products to drive engagement .” BetKing ’ s ability to meet customers ’ needs was put to the test at the onset of the COVID-19 pandemic , which saw the cancellation of major sporting events and put a strain on its business model . Undeterred , the company quickly launched a range of virtual sports betting products , thus resolving the issue and diversifying its product portfolio simultaneously . “ Since professional football has come back , our
“ Our business has not just bounced back to where it was before COVID , it ' s actually grown significantly ”
IAN THOMAS VP OF DATA AND ANALYTICS , BETKING
238 May 2021