BETKING
MICROSOFT business has not just bounced back to where it was before COVID , it ' s grown significantly .”
In many ways , BetKing ’ s steady and assured COVID-19 response is emblematic of its business overall : it is secure in its market , its brand is popular with its customers , and knows the metrics by which it will measure future success . For Thomas , this ongoing journey of refinement will be dependent on a highly data-centric philosophy , which will not only solve the problems of today but anticipate the innovations of tomorrow . “ BetKing is building
DID YOU KNOW ...
One of BetKing ’ s key partners for a long time has been Microsoft . Not simply the supplier of BetKing ’ s tech infrastructure , the software giant has provided guidance and support for important stages of its digital transformation , such as migrating to the cloud . Thomas explains :
“ My team and I have been moving fast as we can towards more of a platform as a service ( PaaS ) approach to infrastructure . We ' re making use of things like Azure Synapse , Azure Databricks , and Azure Data Factory to create that kind of modern approach .
“ More recently , we ’ ve been implementing a data lake so that we can start housing unstructured data on a large scale . Microsoft has been very supportive in providing advice and architectural consulting to help us make smart choices and build that infrastructure out in a scalable way .”
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