Technology Magazine May 2021 | Page 251

UNIT 4 ecosystem of strategic global partners . ITK stands as a shining example of the close collaborations that make up Unit4 ’ s rich global partner ecosystem .
“ Our partners are very important to us , and ITK is a great example of a very successful partnership that we highly value . They are very true to their name and bring a bounty of industry practice that make them not just a technology partner but a trusted advisor . That ’ s really where their experience shines .
“ We have a very close collaboration with our partners , ITK being one of our key ones , and we are always on the same page in terms of how we are addressing the market , what can we do for them , and how we can make them more successful .
“ So that relationship really works very , very closely . The interesting thing is that all our partners are not just software partners ; they ’ re

“ We ’ re in the business of pivot , strengthen , and amplify . We help your business pivot . We will strengthen what you already have , and we will help you amplify your business as you ' ve never seen before ”

MANAV SINGH GENERAL MANAGER AND SCALEUP LEADER , UNIT4 PSA users . ITK is an IT services firm , and they use PSA to manage their own practice . So they ’ re not only advocates for us but can showcase the value that PSA brings . They can speak to some of the challenges that they faced and how we helped them to manoeuvre them .”
When it comes to selecting partners and ensuring mutually beneficial relationships , Singh prefers quality over quantity . “ Otherwise , you spread yourself out too thin , and you ’ re not able to provide them with the right level of focus and attention that they need , and it really doesn ’ t help you to mutually grow . So our
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