Technology Magazine May 2021 | Page 252

UNIT 4
philosophy is to focus on the right partners .
“ This means that we ' re going to have fewer partners , but the partners that we are going to have will be equally invested in our vision as we are . This allows us to throw all of our weight behind those select partners and make sure they are successful , and together , we ’ ll drive market penetration and make them the face of the region .
“ You have 120 % of our support , and we will make you successful . In return , all we ask is that you be as equally invested as we are in delivering on the vision we have for the business and the product .” It ’ s a nice , intimate circle of partners , backed by the right people , empowered for success . Advantage : Transforming the Way You Work
Advantage stands as another example of a carefully selected partner . Singh shares his

“ For me , the strongest relationships are built when people want to collaborate with you rather than need to collaborate with you . Being open , honest , and genuine have always been key pillars for me to achieve this ”

MANAV SINGH GENERAL MANAGER AND SCALEUP LEADER , UNIT4 PSA

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