Technology Magazine May 2021 | Page 254

UNIT 4

addressing the market , what we can do for our potential customers and how we can give them a competitive advantage in the marketplace .

“ So that relationship really works very well and very closely together . The key thing with Advantage , and indeed all of our partners , is that they are users of the product , they aren ' t just talking the talk , they are walking the walk , which means any issue you are likely to face has already been seen , addressed and a solution found ."

Justin Bown , the Sales Director at Advantage concurs with this view . " It really is a gamechanger for us internally as it has significantly helped to reduce costs and time with our projects . And from our customers perspective , it really helps to bring all of those disparate systems together under one roof ."

Hunger . Persistence . Authenticity . Unit4 PSA has created a team that is passionate and aligned towards a common goal – enabling next-generation practices to thrive in the new business reality . But it ’ s not done yet . Unit4 holds fast to the belief that improvements are never done , and business should never remain static and continues to move at the speed in which today ’ s challenging business environment requires .

The other key component of a successful “ team of teams ” is ensuring they consist of the right people with an alignment on personal goals and expectations .

In order to clearly communicate goals , Singh says his construct consists of three areas , “ First , I give them a crystal clear picture of what we want the end state of the business to be . How big do we want to grow ? What regions do we want to capture ? What customers do we want to target ? And how are we going to get them ?” All components of a standard business plan , Singh points out , but the difference is in the clarity and execution .

MANAV SINGH GENERAL MANAGER AND SCALEUP LEADER , UNIT4 PSA

254 May 2021