combined into one department .”
However , Tjahja explains , by looking at growth strategies as demand generation , these two areas of business are inextricably linked . Bukalapak facilitates commerce between suppliers and what is commonly known as mom-and-pop shops - which essentially are small family-owned businesses that make up the backbone of Indonesia ' s economy .
By providing a service that enables businesses to expand their offerings to customers and help them to deliver better service , Bukalapak is generating better business practices and encouraging the use of technology at the heart of community businesses .
Tjahja says , “ my team is responsible for generating demand , so most of our products are either B2C or C2C products . Essentially we match-make between suppliers and sellers so that our customers can come in and find the things they want , and we also inspire them to buy or to use things that
“ The point is that every action tells you something about a customer and demand for goods or services . And reading and analyzing data is unbelievably valuable ”
BIMA TJAHJA VP OF GROWTH AND DATA , BUKALAPAK
260 May 2021