BUKALAPAK
BIMA TJAHJA TITLE : VP OF GROWTH AND DATA COMPANY : BUKALAPAK LOCATION : INDONESIA
Bima Indrajati Tjahja is a welltrained leader with expertise in Data , Growth , and strong experience in the cybersecurity-related field
Bima started his career as a software engineer and data scientist at Freelancer . com , Australia . Supporting his role today as an expert in Data , he previously served as the Senior Manager at the Bank of Commonwealth of Australia in Sydney to specialize himself in Fraud Technologies , including , fraud detection , money laundering , and criminal behaviors . they weren ' t using before because they had no idea of the value . This encourages them to expand their offerings to customers by providing online purchases ; they could purchase online , for example , but the growth side is essentially responsible for generating demand .”
Part of Tjahja ’ s role is also to combine online experiences with marketing . To examine customer behaviors , preferences and generate strategies , the team devises ways to market products to Bukalapak ’ s network of customers . “ We use promotional campaigns and gamification to keep customers engaged with the platform ,” he explains . “ They are not really games in the ordinary sense but we create games in the purchasing experience so that clients become more engaged with the platform .”
EXECUTIVE BIO
He was awarded a Bachelor of Engineering from Royal Melbourne Institute of Technology ( RMIT ), Melbourne , Australia with honors , and currently , Bima is serving as the Vice President of Data & Growth at Bukalapak .