Technology Magazine May 2022 | Page 103

IP technology is transforming the television industry . However , determining the best IP transmission solution is often challenging . The right IP solution needs to deliver operational consistency in content distribution while also enabling audience growth and new revenue streams .
Sinclair has always been a pioneer in adopting new technologies that elevate the viewing experience . For Sinclair , leveraging the power of IP to distribute live sports content to viewers across platforms and devices while ensuring optimized viewing quality and efficiency was critical . In addition , ATSC 3.0 and NextGen TV transform how viewers consume content bringing a host of new immersive and interactive experiences . NextGen TV also creates more complexity for media companies that have to simulcast in the current and new broadcasting standards .
Sinclair selected LTN Global ’ s powerful and intelligent transport network to overcome the complexities in ATSC 3.0 deployment and simplify the live stream distribution workflows .
LTN Global delivered the technology solution that met Sinclair ’ s business needs without compromise . The LTN transport network ensures that every single link delivers live feeds accurately , seamlessly , and with ultralow latency to any destination .
Following the successful launch of the first commercial ATSC 3.0 deployment in May 2020 , LTN Global has become the preferred transport network partner for Sinclair Broadcast Group and its subsidiary , ONE Media 3.0 , as the companies look to bring the most significant broadcast technology upgrade to new TV markets across the United States .
LTN Global provides the technology solutions that bring the fragmented broadcasting ecosystem together , driving the technology innovation that will revolutionize how we consume live content .