Technology Magazine May 2022 | Page 104

SINCLAIR BROADCAST GROUP
DAVID SMITH
TITLE : EXECUTIVE CHAIRMAN COMPANY : SINCLAIR BROADCAST GROUP INDUSTRY : BROADCASTING
David Smith has spent over a half century in the broadcasting business . From the beginning , he has focused on all its interrelated facets from enhancing transmission capabilities to the content distributed over the channels . His vision that " content is just digital bits " forms the company ' s guiding principle to enhance its video offerings and enable the future of datacasting . Building on the business founded by his father , he remains the controlling shareholder of the family enterprise turned Fortune 500 Company .
Sports broadcasts about 5,000 live professional baseball , hockey and basketball games annually . Sinclair is seeking the same success as the growth of its television broadcast division as it joins hands with approximately 45 US-based teams . The sports play does not stop there .
“ Our thesis is that local news and sports are way more durable than entertainment programming , which has become ubiquitous , and for a smaller company like ours within the media landscape , we could carve out a niche there , and have truly exclusive content ,” Ripley says . “ We did that by acquiring Tennis Channel and immediately began plans for increasing its distribution . It ' s now going global . It operates in eight countries now , including the UK , where it launched in August 2021 .”
The growth of any company isn ’ t accomplished alone . Over the years , Sinclair has developed a significant partner ecosystem that has allowed the company to diversify and enter new areas rapidly . Those companies have been critical to Sinclair ’ s success and include : Televes , Fincons Group , Saankhya Labs , Rohde & Schwartz , DigiCap , and LTN Global .

EXECUTIVE BIO

“ We have people on staff that are very serious technical patent people , electrical engineers and big picture industry planners who think about all these things in an effort to drive the future value of the broadcast industry ”

DAVID SMITH EXECUTIVE CHAIRMAN , SINCLAIR BROADCAST GROUP
104 May 2022