From Local News to Developing World , Sinclair ’ s Technology Serves the Under-Served
Competition Through Diversification and Niche Dominance By some metrics , Sinclair is relatively small within the media landscape currently dominated by tech giants like Google , Amazon , Apple , Disney , and Paramount . However , Sinclair , through its focused strategy , is pushing a huge range of agendas focused on direct-to-consumer content delivery .
“ We are a very diversified company ,” says Ripley . “ The three big divisions are Broadcast , the Regional Sports Networks and Tennis Channel . But we ' ve got other assets - some broadcast-related , like an antenna manufacturer , and some wholly unrelated , like a funeral home company . We have a basket of these other assets , which we call our investment portfolio , that amounts to about US $ 1.4bn .”
“ We operate two data centers currently - one in Seattle and one in Baltimore - but we are in the process of a major transformation . We ' re moving much of our on-premises systems to the cloud ,” says Parks . “ The idea for centralisation really is not centralisation , it ' s really content sharing .” It serves as the forward-thinking growth infrastructure for all current and future content distribution .
An Entrepreneurial Mindset at Sinclair ’ s Core The people at Sinclair drive a constant search for market gaps and innovations . They approach the company as entrepreneurs , with visions and missions that push them to find more profitable strategies .
“ I think we ' re entrepreneurs to the core . If you go back and look at the history of the evolution of technology and the broadcast
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