As technology is becoming more important in the way we purchase goods , we look at the Internet of Behaviours ( IoB ) and where it could take us in the future

IoB , an emerging strategic trend

What is IoB

Last year , Gartner called IoB a top strategic trend for 2021 but warned that , unless IoB initiatives are designed to provide consumers with added value , the entire concept risks rejection . For it to be embedded on a larger scale , concerns about privacy and the potential invasiveness of an IoB need to be addressed .

IoB refers to the behavioural data analysis gathered from the Internet of Things and other sources . The data can provide valuable information and insight into both the behaviour and interests of individuals . With this analysis , it is now possible to track and interpret data generated through online activities and personal behaviour .

18 May 2022