The potential for IoB
How IoB could improve public health
Many rely on the internet as a hub for health information . By mapping patterns , health companies can predict what users want from their health providers . With this data , it could then be passed on to governments and be useful in allocating budgets for public health initiatives .
How IoB has impacted the consumer industry
Some big retail companies are already reaping the benefits of IoT as they streamline their inventory management . Now , with IoB , they can improve shopping experiences and marketing strategies based on real-time data and trends in consumer behaviour . The technology can also detect suspicious behaviour and raise the alarm before anything comes to pass .
If combined with artificial intelligence ( AI ), the effectiveness of IoB can increase exponentially . Insights from data can be generated automatically , providing organisations with different trends and behaviours as they occur . For wearable devices and IoB in healthcare , AI can monitor a person ' s activity and alert them when it ' s time to get moving .
4 IoB and marketing
In digital marketing , IoB has already proven its worth . With data collected from different IoT devices , it becomes easier to create a finer consumer persona for a business . The technology can also enable marketers to target individuals with automated ads with personalised results .