TRAILBLAZER
A leading mind in cybernetics
Genevieve Bell , Director , School of Cybernetics and 3A Institute ( 3Ai ) at the Australian National University
Distinguished Professor , Genevieve Bell , AO FAHA FTSE , is the Director of the School of Cybernetics and 3A Institute ( 3Ai ) at the Australian National University , and a Vice President and a Senior Fellow in the advanced research and development labs at Intel Corporation .
Recently nominated in our Top 100 Women in Technology , Bell holds a PhD in cultural anthropology from Stanford University and is a renowned anthropologist , technologist , and futurist , having spent more than two decades in Silicon Valley . There , she helped guide Intel ' s product development , as well as the company ’ s social science and design research capabilities , and is best known for her work at the intersection of cultural practice and technology development . An influential voice within academia , industry and government , she has a vital role in the global debates surrounding artificial intelligence and human society . Bell is inspired by American- Canadian speculative fiction writer and essayist William Gibson – father
Recently nominated in our
TOP 100
Women in Technology of the cyberpunk subgenre cyberpunk – and his quote : “ The future ’ s already here , it ’ s just unevenly distributed .”
Of the quote , Bell explains to dovetail . app : “ It ’ s a lovely provocation because it means if you know how to find it , you can find the future today .”
Explaining cybernetics In her # mtpcon Digital APAC keynote , Bell explains that the term ‘ cybernetics ’ was coined by Norbert Wiener , a mathematician , philosopher and computer scientist , who drew inspiration from the Greek word ‘ carbonates ’ — a word describing the person who steers a boat . The journey that cybernetics was concerned with in 1946 ( one pursued by ‘ cyberneticians ’) was humanity ’ s conquest into the digital age , as “ governments , universities , and companies were all competing to take advantage of recent innovations , all over the world ”, according to Bell .
In cybernetics , Bell explains that Wiener created a “ world that would reflect how humans might be in control of these technical systems as they unfolded ”. Bell states he “ believed that , as the power of computing expanded , the world would become a whole new kind of feedback loop ; not just a
20 May 2022