MULTICHOICE
How to leverage data to feed decision makers One of the key issues when dealing with data is its complexity .
“ We always need to have a clear understanding of the strategic objectives of the business and how we use the data we have as an asset to drive growth . Using that data to give us the correct insights that will ultimately lead to making decisions , which will benefit our customers ,” says Ramrathan .
In reality , Ramrathan explains , business people don ’ t really care how you acquired the data or what you had to do in order to process it .
“ What they care about is that they have a problem , and they need the relevant insights to help resolve the problem . My team needs to be able to make a recommendation , but we also know that we need to keep our engagements focused ,” he says .
Ramrathan adds : “ You must grab their attention and maintain that attention , making them curious to understand what provides value and impacts the business drivers .”
The business translator and motivator While Ramrathan ’ s job role is undoubtedly to deliver analytics and machine learning
224 May 2022