DIGITAL LEADERSHIP
“ The CTO needs to have a seat at the table of strategy , because they ' re the ones that are looking at inorganic growth or acquisitions ”
MITCH BERLIN VICE CHAIR OF EY AMERICAS STRATEGY AND TRANSACTIONS
“ So it ' s really understanding , functionby-function , what is the cutting edge technology to help you become more effective and more efficient ? And then where do you want to place your bets from a capital allocation perspective ?”
Berlin believes that the term ‘ digital strategy ’ doesn ' t make sense anymore , adding : “ Every strategy , whether it ' s a corporate strategy or a functional strategy , has to consider the use of technology in order to remain competitive . The C-suite needs to understand the technological advancements relevant to their particular part of their business , and then put the demands on the CTO , while at the same time , the CTO has to be out there as well , really understanding the cutting edge or bleeding edge for that particular type of business , and bringing that to the C-suite . And then it ' s really a matter of allocating capital , in terms of where you are going to have the biggest bang ,” says Berlin .
“ It really comes down to how much you can spend . What is really going to make you a better competitor ? So there may be great digital enhancements for your finance function , but quite frankly , those dollars
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