DIGITAL LEADERSHIP
EY
: CEOs will step up investment into M & A in 2022 are better spent in R & D , because that ' s what ' s going to make you a stronger competitor and advance you commercially ,” he added .
Berlin adds that technology businesses , from a mergers and acquisitions ( M & A ) perspective , are being acquired every day by nontechnology companies . According to Berlin , the CTO needs to have a seat at the table of strategy , because they ' re the ones that are looking at inorganic growth or acquisitions .
“ The CTO ’ s must partner with the CEO , the Chief or Head of Strategy and the Corporate Development Officer , because there ' s no industry out there that ' s not being disrupted by technology . They must ensure that the technology acquisition makes sense
“ You need to be plugged into the entire business landscape , from the market to the buyer to the technology ”
DON SCHUERMAN CTO & VICE PRESIDENT OF PRODUCT MARKETING , PEGASYSTEMS and look down the lifecycle once you ' ve acquired and integrated that asset .
“ This means the data that comes out of that asset , how to store it , safeguard it , and then monetise it . Suddenly the CTO has become a much more prominent figure in M & A across every organisation ,” says Berlin .
Purpose-driven leadership from a CTO perspective “ Many employees now expect their employers to fulfil a useful purpose within society and to make profit without inflicting environmental damage ,” says Sameer Vartak , CTO of Lilli , which provides technology and services that enable people with health problems to live at home .
48 May 2022