Are you transforming or mutating ?
DIGITAL LEADERSHIP
According to Vartak , many people now want to have an impact on more than just the bottom line . For a business to succeed , the line between building value and acting on business values has never been clearer and , consequently , the importance of a CTO as a leading figure within an organisation has come into even sharper focus – particularly with technology playing such a key role in driving businesses forwards .
“ While it may be easy for a CTO to focus purely on the technology , it has never been more important for them to be putting values and purpose front and centre into their strategies . For a modern CTO to be successful , they must lead by example and build a strong , purpose-driven team culture , with everyone fully unified in their passion and commitment for what they are trying to achieve as a business . With this front of mind , CTO ’ s will be able to positively lead their team , generate meaningful strategies that have a wider impact , and ultimately , create products and services that have the potential to make real change ,” says Vartak .
According to Don Schuerman , CTO and Vice President of Product Marketing at Pegasystems , to be the best , most strategic CTO leader possible , it ’ s no use locking yourself away in a high , ivory tower musing on the latest cool technology dreams .
“ You need to be plugged into the entire business landscape , from the market to the buyer to the technology . The best CTOs know how to connect the technology with business outcomes and be adaptable in a fiercely dynamic industry .
“ Adaptability to change is a good example of this – it can either creep up on you , or hit you suddenly , and you have to be ready for both scenarios . It is essential for CTOs to understand their clients ’ needs and make sure these are met by the technology , and
Are you transforming or mutating ?
Patrick Tripp is SVP of Product
Marketing at Cheetah Digital , who provide End-to-End Data , Marketing and Loyalty Solutions . Recent research indicates that more than nine-inten organisations now believe digital transformation is a key priority , but Tripp questions whether businesses are actually driving digital transformation , or instead suffering from ‘ transformation fatigue ’? He suggests that a helpful exercise is to start by distilling the difference between ‘ transforming ’ and ‘ mutating .’
Transform
• Big vision and Common Goals
• New and Improved
• Agile and Robust
• Efficient and Scalable
Mutate
• Mixed Vision and no alignment
• Old and New
• Clunky and Unknown
• Groupthink and Rigmarole
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