in a way that the common frontend solution can work across different devices , such as iOS , Android , web , Smart TVs , and STBs .
“ This allows us to benefit from the group R & D and deliver a seamless experience in the different markets and brands , across different platforms , while possibly containing costs and improving time-to-market .”
The role of data and analytics in digitisation All of this is ultimately connected to the digital transformation that Sunrise is undergoing , which is changing the way people connect , watch and create content – and , of course , TV operators need to adapt to changing consumer demands . Now that consumers expect better content , bundling , and more accessible delivery , as well as quick resolution of issues , it only stands to reason that TV operators can use analytics to anticipate and correct problems before they arise , offering a continually more responsive service .
The road ahead for TV operators involves embracing digital transformation and finding ways to use technology to meet evolving consumer demands . By focusing on lifetime customer value and using data to offer a more responsive service , operators can quickly develop a competitive edge .
technologymagazine . com 301