ENTERPRISE IT
 “ Used internally , virtual assistants act as a personal helper for employees , supporting them in their dayto-day goals across job functions such as finance , marketing , sales and customer assistance ”
 ERIK POUNDS SENIOR DIRECTOR OF ENTERPRISE AI , NVIDIA
 A key focus area is improving productivity by streamlining internal operations , as well as elevating the customer experience to drive satisfaction and loyalty .
 One increasingly popular solution , Pounds highlights , that businesses are turning to in order to achieve these goals is the deployment of AI-powered
 chatbots , virtual assistants and intelligent copilots .
 “ Enterprise application developers have started to use a customisation technique called retrieval-augmented generation ( RAG ) to connect Gen AI models with their enterprise data to deliver highly accurate responses for their AI-powered applications ,” he says . “ Connecting LLMs to multiple data sources and knowledge bases lets users easily get up-to-date answers with the knowledge of their data using simple , conversational prompts .
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