Technology Magazine May 2024 | Page 74

“ With Gen AI , enterprises start with a generic LLM that has been pre-trained on vast amounts of publicly available data so that it understands human languages and has a broad range of general knowledge ”

ERIK POUNDS SENIOR DIRECTOR OF ENTERPRISE AI , NVIDIA
“ With the option of adding RAG capabilities to applications , developers can create customised virtual assistants , chatbots or copilots that can engage in an interactive conversation with users both internal and external to the organisation .”
Beyond enhancing the customer experience , the deployment of virtual assistants and other AI-powered technologies can also yield significant benefits for a business ’ s internal operations and employee productivity .
When utilised within the organization , these intelligent digital assistants can serve as powerful personal helpers for individual employees . They can provide tailored support across a wide range of job functions and responsibilities , empowering workers to be more efficient and effective in their day-to-day tasks .
“ Imagine having a virtual assistant that can help with financial analysis , create assets for marketing campaigns or provide real-time sales insights ,” he adds .
74 May 2024