SUNRISE
For Sunrise, this landscape presents both challenges and opportunities. The company’ s transformation encompasses cloud migration, AI implementation and operational automation, while maintaining focus on its core mission of providing seamless telecommunications services to Swiss residential and business customers.
“By establishing a unified data platform to aggregate data from various sources and using AI / ML models to generate actionable insights, we drive customer retention and loyalty”
ANNA MARIA BLENGINO, CIO, SUNRISE
Digital transformation strategy: Sunrise’ s core foundations Today, Sunrise delivers the highest gigabit coverage in Switzerland through its fixed and mobile infrastructure, positioning itself as a premium service provider in a market known for its demanding standards.“ Sunrise is Switzerland’ s leading challenger, with a strong number two position in the Swiss telecommunications market,” explains Anna Maria.“ By providing the most comprehensive fixed network access and a world-class mobile network we are delivering the highest gigabit coverage in Switzerland.”
In addition to mobile, landline, broadband and TV services for residential customers, Sunrise provides integrated ICT solutions for business clients, including connectivity, security and IoT services. Each of these services generates valuable data that – when properly aggregated and analysed – can enhance service innovation and delivery and customer experience.
To manage this complexity, Sunrise has developed what Anna Maria calls a“ Strong Technological and Delivery Backbone.” This involves using
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