Switzerland is more than just a picture postcard destination; it is a canvas of possibilities. Picture the Alps where snow clad peaks inspire trekkers.

Or take the movement of the Swiss mechanical watch, a byword of efficiency even in the digital age. Better still, teleport yourself to Basel or Zurich, and you can feel the pulse of global finance. In this landscape, Sunrise is the premium and scaled challenger in Switzerland’ s telco market.

Anna Maria Blengino, CIO at Sunrise, an Italian born Swiss citizen, has a vantage view of Sunrise. After joining Sunrise in 2005, she performed diverse roles before being appointed CIO in 2023. When Liberty Global, the world leader in converged broadband, video and mobile communications, acquired Sunrise, Anna Maria was part of the leadership team that navigated the transition.

The challenges of a telecom merger prepared her for disruption by technology, which served as the catalyst for innovative products and services. The consolidation and transformation journeys required by this acquisition, gave Anna Maria an insider’ s experience to discuss the shifts in technology of telecom.