THE TECHNOLOGY INTERVIEW
CREDIT: MADDIE MEYER
“ The venues that win will be the ones that remove every point of friction and replace it with convenience, personalisation and immersion”
Norman Rice Chief Commercial Officer Extreme Networks high-speed connectivity to every fan in a sold-out venue.
“ That level of stability simply wasn’ t possible in earlier tournaments,” he says. On top of all these new capabilities, it’ s AI that delivers the advantage. Thanks to artificial intelligence, networks can now adjust on the fly – meaning rather than waiting for congestion to occur, the system can proactively reroute traffic, elevate mission-critical applications and flex capacity to match demand in real time.
“ The result is consistent performance, even when the entire stadium is uploading, streaming, betting, ordering concessions and sharing the winning goal simultaneously,” Norman explains.
28 May 2026