Technology Magazine November 2017 | Page 23

Industrial manufacturing
Insurance
Media and entertainment
leading social media platforms . Intel claims an AI-led approach to sales targeting is expected to deliver $ 20mn in additional revenue .
Industrial manufacturing
85 % of large manufacturing companies say they are already using AI to drive value in their businesses . Most investment was in areas of IT , before manufacturing processes themselves . But in that there ’ s a large overlap – the principal IT application of AI is in production management . Otherwise , manufacturers are deploying AI in such areas as labour scheduling , troubleshooting assembly line problems , and automated plant management . In some cases , manufacturers are leveraging AI as an after-sales service with their products . Boeing , for example , is investing in AI as a means of helping customers better manage aircraft maintenance .
Insurance
Pound for pound , insurance companies are spending more than any other industry on cognitive technologies . On average , insurance companies are spending almost twice as much ($ 163mn ) as companies in other sectors .
The high volume of investment in AI can be attributed to an industry already hugely affected by the entry of disruptive startups . The reaction has been digitisation and selfdisruption in the face of existential threat . The benefits have been found ; insurance companies report 15 % increases in revenues and a similar drop in costs . A key driver has been advanced analytics .
Media and entertainment
The application of cognitive computing in the distribution of media is nothing new for the internet age . Amazon was a pioneer in using machine learning to power book
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