ASIA PACIFIC platform on the cloud have guaranteed further flexibility and a quicker time to market .
Through engagement platform application , FWD MAX , customers are also able to gain rewards . By tracking their activity , such as jogging and running , customers can earn loyalty points which can be redeemed at various places the company is partnered with , such as coffee shops , wellness and lifestyle recreation facilities .
Across its entire portfolio , personalised customer services have become vital to FWD Thailand ’ s success . Through its customer portal , big data and customer analytics are utilised in order for the business to gain a greater understanding of customer needs , where various products and services are then matched to each customer . On top of using popular instant messaging system , LINE , as well as artificial intelligence ( AI ) and personal agents that engage with customers , the company has retained its call centre , which has been recognised as one of the most distinguished customer contact centres in Thailand , winning the government ’ s Consumer Protection Call Centre Award in 2017 .
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